The new Austrian fashion elite
Austria’s style credentials, established centuries ago, remain as influential and relevant as ever, says Fiona McKenzie Johnston
‘Tradition, minimalism and understatement are our first thoughts about Austrian fashion in general,’ declare Franziska Fürpass and Sia Kermani, founders of Femme Maison, an Austrian luxury womenswear and accessories line. Fürpass trained at the Universität für angewandte Kunst Wien (University of Applied Arts Vienna) in Vienna, under Raf Simons and Veronique Branquinho.